The tobacco industry spends $1 million every hour on marketing tactics in places such as storefront spaces in tobacco retail shops and researchers with the Harvard School of Public Health have determined they use most of their energy to market in low-income areas. When about 80% of the world’s smokers live in low-income areas, this can’t be ignored. Studies have found that tobacco retailers in low income and minority areas are 2-3 times more likely to have price promotions, discounts, and coupons for tobacco products- Big Tobacco makes their products affordable to everyone.
Let’s shine a light on these dirty marketing tactics. Actress Amanda Seales has joined together with the Truth Initiative to burst Big Tobacco’s bubble. You can use the hashtag #StopProfiling on Twitter and share what you’ve learned with your followers so everyone learn about how Big Tobacco is exploiting low income populations.