The January/February TFBC newsletter covers tobacco point-of-sale marketing.
Keep your eyes peeled and your camera ready!
Kids used to recognize the smoking cartoon character Joe Camel more than Mickey Mouse. Thanks to the Master Settlement Agreement, kids wont be seeing the likes of these youth-focused marketing tactics ever again.
Tobacco companies can’t use misleading words like “light” and “low” on their products, but they’re finding sneaky ways to get around the rules.
Big Tobacco loves to market their products to those who can afford them least.
Some states have effectively used strategies not involving taxes like regulations limiting coupon use, free samples, discounts, giveaways, and other schemes like buy-one-get-one.
Counter Tobacco’s Youth Engagement Activities are designed to help youth advocates pinpoint issues within their communities at points-of-sale. The activities in this guide will teach you to identify major problems at tobacco sales counters within your community and use your powerful voice to educate others about the sales tactics and manipulation techniques of big tobacco […]
This guide focuses on point-of-sale strategies that can be considered as part of a comprehensive tobacco control program. Not only are most tobacco products bought in stores, but the retail environment is also a major avenue for tobacco product marketing and promotion.