The January/February TFBC newsletter covers tobacco point-of-sale marketing.
Keep your eyes peeled and your camera ready!
Kids used to recognize the smoking cartoon character Joe Camel more than Mickey Mouse. Thanks to the Master Settlement Agreement, kids wont be seeing the likes of these youth-focused marketing tactics ever again.
The tobacco industry often targets minority communities by flooding them with tobacco retailers, advertising, and price discounts.
Big Tobacco loves to market their products to those who can afford them least.
Counter Tobacco’s Youth Engagement Activities are designed to help youth advocates pinpoint issues within their communities at points-of-sale. The activities in this guide will teach you to identify major problems at tobacco sales counters within your community and use your powerful voice to educate others about the sales tactics and manipulation techniques of big tobacco […]
Because they are targets, young people must be engaged in tobacco control efforts. Youth are powerful allies in the fight against pro-tobacco influences, key partners in denormalizing tobacco use, and important levers in determining the future of tobacco control policy.
This guide focuses on point-of-sale strategies that can be considered as part of a comprehensive tobacco control program. Not only are most tobacco products bought in stores, but the retail environment is also a major avenue for tobacco product marketing and promotion.
Infographic: 5 reasons you should care about point of sale cigarette marketing tactics