Movies are just a fraction of the screened entertainment consumed by adults and youth alike. And the influence of smoking imagery in entertainment is not confined to feature films. This paper explores tobacco use in a medium that is firmly established as a channel for youth and young adults: video games.
Because they are targets, young people must be engaged in tobacco control efforts. Youth are powerful allies in the fight against pro-tobacco influences, key partners in denormalizing tobacco use, and important levers in determining the future of tobacco control policy.
This guide focuses on point-of-sale strategies that can be considered as part of a comprehensive tobacco control program. Not only are most tobacco products bought in stores, but the retail environment is also a major avenue for tobacco product marketing and promotion.
Infographic: 5 reasons you should care about point of sale cigarette marketing tactics