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Point of Sale Strategies: A Tobacco Control Guide

This guide focuses on point-of-sale strategies that can be considered as part of a comprehensive tobacco control program. Not only are most tobacco products bought in stores, but the retail environment is also a major avenue for tobacco product marketing and promotion.

The widespread presence of tobacco outlets, products, and advertising encourages initiation and discourages cessation of tobacco use.1-5 There are many ways to reduce access to tobacco and exposure to tobacco industry influence in the retail environment, including: reducing (or restricting) the number, location, density, and types of tobacco retail outlets; increasing the cost of tobacco products through non-tax approaches; implementing prevention and cessation messaging; restricting point-of-sale advertising; restricting product placement; and pursuing other point-of-sale strategies, such as restricting the sale of flavored non-cigarette tobacco products.2,6

This guide will give tobacco control program partners information on emerging strategies to limit the sale, display, and advertising of tobacco products in the retail environment.

View guide here [PDF]

Find out more about counter strategies at www.countertobacco.org.

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