Researchers at the University of Texas Health Science Center surveyed nearly 7,000 adolescents and young adults about their tobacco use. Out of those who reported using e-cigarettes and other electronic nicotine delivery systems, 3/4ths of them said they would not continue to use them if they were not flavored.
Additives are often mixed in to tobacco products to mask the naturally harsh taste of pure tobacco. Flavored cigarettes are illegal, but flavoring other tobacco products is fair game- in fact, 40% of tobacco products in retail stores are flavored. It’s obvious that kids are taking notice and these dirty tactics are working because the majority of middle and high school students who try tobacco do it for the flavor. Flavored e-cigarettes and cigars were the top two favorites among these students.
Many cities are taking notice and banning the sale of flavored tobacco products. If the thought of flavored tobacco products being used to hook our youth leaves a bad taste in your mouth, click here to find your local legislator and let them know what you think.